:root {
  --brand-navy: #142b6f;
  --brand-yellow: #fed703;
  --brand-navy-deep: #0f1f4d;
  --brand-navy-darker: #07143a;

  --bg-page: #ffffff;
  --bg-alt: #f7f6f1;
  --bg-card: #ffffff;
  --bg-testimonial: #f7f6f1;

  --text-primary: #1a1a1a;
  --text-body: #444;
  --text-secondary: #555;
  --text-muted: #666;
  --text-eyebrow: #888;
  --text-headline: #142b6f;
  --text-deep: #0f1f4d;

  --border: #ddd;
  --border-faint: #eee;

  --header-bg: rgba(255,255,255,0.88);
  --industry-bg: #ffffff;
  --industry-icon: #142b6f;
  --industry-text: #142b6f;
  --industry-d: #666;

  --testimonial-text: #0f1f4d;
  --testimonial-who: #444;
}
[data-theme="dark"] {
  --bg-page: #0a0e1a;
  --bg-alt: #11172a;
  --bg-card: #15192e;
  --bg-testimonial: #11172a;

  --text-primary: #f0f2f7;
  --text-body: #c4c8d4;
  --text-secondary: #a8acbb;
  --text-muted: #8a8fa0;
  --text-eyebrow: #8a8fa0;
  --text-headline: #fed703;
  --text-deep: #f0f2f7;

  --border: #2a2f44;
  --border-faint: #1a1f2e;

  --header-bg: rgba(10,14,26,0.85);
  --industry-bg: #15192e;
  --industry-icon: #fed703;
  --industry-text: #f0f2f7;
  --industry-d: #a8acbb;

  --testimonial-text: #f0f2f7;
  --testimonial-who: #a8acbb;
}

*,*::before,*::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: 'Nunito', sans-serif;
  color: var(--text-primary);
  background: var(--bg-page);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  transition: background-color .25s ease, color .25s ease;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
.container { max-width: 1200px; margin: 0 auto; padding: 0 32px; }

/* HEADER */
.header {
  position: sticky; top: 0; z-index: 60;
  background: var(--bg-page);
  border-bottom: 0.5px solid var(--border-faint);
  transition: background-color .25s ease, border-color .25s ease;
}
.header-inner {
  display: flex; align-items: center; justify-content: space-between;
  padding: 16px 0;
}
.brand { display: inline-flex; align-items: center; }
.brand-logo {
  height: 52px; width: auto; display: block;
}
.footer-brand .brand-logo { height: 60px; }
.logo-dark-mode { display: none; }
[data-theme="dark"] .logo-light-mode { display: none; }
[data-theme="dark"] .logo-dark-mode { display: block; }
.nav-wrap { display: flex; align-items: center; gap: 22px; }
.nav { display: flex; align-items: center; gap: 24px; }
.nav-actions { display: flex; align-items: center; gap: 12px; }
.nav a { font-size: 14px; color: var(--text-secondary); font-weight: 500; transition: color .15s; }
.nav a:hover { color: var(--brand-yellow); }
/* === Liquid-glass theme switch === */
.theme-switch {
  position: relative;
  display: inline-flex;
  height: 36px;
  padding: 3px;
  border-radius: 999px;
  background: rgba(20, 43, 111, 0.06);
  border: 0.5px solid var(--border);
  isolation: isolate;
  flex-shrink: 0;
}
[data-theme="dark"] .theme-switch {
  background: rgba(255,255,255,0.04);
  border-color: rgba(255,255,255,0.10);
}
.theme-switch::after {
  content: '';
  position: absolute;
  top: 3px;
  bottom: 3px;
  left: 3px;
  width: calc(50% - 3px);
  background: var(--bg-page);
  border-radius: 999px;
  -webkit-backdrop-filter: blur(8px);
  backdrop-filter: blur(8px);
  box-shadow:
    0 2px 6px rgba(0,0,0,0.08),
    inset 1px 1px 1px -0.5px rgba(255,255,255,0.7),
    inset -1px -1px 1px -0.5px rgba(0,0,0,0.12),
    0 0 0 0.5px rgba(0,0,0,0.04);
  transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1);
  z-index: 0;
}
[data-theme="dark"] .theme-switch::after {
  background: rgba(255,255,255,0.08);
  box-shadow:
    0 2px 10px rgba(0,0,0,0.5),
    inset 1px 1px 1px -0.5px rgba(255,255,255,0.3),
    inset -1px -1px 1px -0.5px rgba(0,0,0,0.5),
    0 0 0 0.5px rgba(255,255,255,0.10);
  transform: translateX(100%);
}
.theme-opt {
  position: relative;
  z-index: 1;
  width: 34px;
  height: 30px;
  background: transparent;
  border: 0;
  padding: 0;
  margin: 0;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: var(--text-muted);
  transition: color 0.25s ease;
  border-radius: 999px;
  font: inherit;
}
.theme-opt i { font-size: 15px; line-height: 1; }
[data-theme="light"] .theme-opt[data-set-theme="light"],
[data-theme="dark"] .theme-opt[data-set-theme="dark"] {
  color: var(--text-headline);
}
.theme-opt:hover { color: var(--brand-yellow); }
.theme-opt:focus-visible {
  outline: 2px solid var(--brand-yellow);
  outline-offset: 2px;
}

.menu-toggle {
  background: transparent; border: 0.5px solid var(--border);
  width: 36px; height: 36px; border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  cursor: pointer; color: var(--text-secondary);
  transition: border-color .15s, color .15s, transform .15s;
  padding: 0;
}
.menu-toggle:hover { border-color: var(--brand-yellow); color: var(--brand-yellow); }
.menu-toggle i { font-size: 18px; }
.menu-toggle { display: none; }
.menu-toggle .ti-x { display: none; }
.menu-toggle.is-open .ti-menu-2 { display: none; }
.menu-toggle.is-open .ti-x { display: inline-block; }
.mobile-nav {
  display: none;
  position: fixed; top: 64px; left: 0; right: 0; bottom: 0;
  background: var(--bg-page);
  padding: 28px 24px 28px;
  z-index: 45;
  transform: translateY(-110%);
  transition: transform .3s ease;
  flex-direction: column; gap: 4px;
  overflow-y: auto;
}
@media (max-width: 900px) {
  .mobile-nav { display: flex; }
}
.mobile-nav.is-open { transform: translateY(0); }
.mobile-nav a {
  font-family: 'Oxygen', sans-serif;
  font-size: 22px; font-weight: 700;
  color: var(--text-primary);
  padding: 14px 0;
  border-bottom: 0.5px solid var(--border-faint);
}
.mobile-nav a.mobile-nav-cta {
  margin-top: 18px;
  background: var(--brand-navy);
  color: var(--brand-yellow);
  padding: 16px 20px; border-radius: 999px;
  font-weight: 700; font-size: 16px;
  text-align: center;
  border-bottom: none;
}
.btn-primary {
  background: #142b6f; color: #fed703;
  padding: 10px 18px; border-radius: 999px;
  font-weight: 700; font-size: 13px;
  display: inline-block; transition: transform .15s;
}
.btn-primary:hover { transform: translateY(-1px); }
.btn-cta {
  background: #142b6f; color: #fed703;
  padding: 14px 24px; border-radius: 8px;
  font-weight: 700; font-size: 14px;
  display: inline-block; transition: transform .15s;
}
.btn-cta:hover { transform: translateY(-1px); }
.btn-secondary {
  border: 1.5px solid #142b6f; color: #142b6f;
  padding: 12px 22px; border-radius: 8px;
  font-weight: 700; font-size: 14px;
  display: inline-block; background: transparent;
}
.btn-yellow {
  background: #fed703; color: #0f1f4d;
  padding: 16px 32px; border-radius: 8px;
  font-weight: 700; font-size: 14px;
  display: inline-block;
}

.eyebrow {
  font-size: 11px; font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--text-eyebrow);
}
.eyebrow-pill {
  display: inline-block;
  background: #142b6f; color: #fed703;
  font-size: 11px; font-weight: 700;
  padding: 6px 14px; border-radius: 999px;
  letter-spacing: 1.5px;
}

/* HERO with background image */
.hero {
  position: relative;
  padding: 130px 0 150px;
  background-color: var(--brand-navy-deep);
  background-image: url('hero-bg-shower.png');
  background-size: cover;
  background-position: center right;
  background-repeat: no-repeat;
  color: #ffffff;
  overflow: hidden;
  isolation: isolate;
}
.hero::before {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(7,20,58,0.78) 0%, rgba(15,31,77,0.86) 60%, rgba(7,20,58,0.92) 100%);
  z-index: -1;
}

.hero-inner {
  max-width: 720px;
  margin: 0;
  text-align: left;
  position: relative;
}
/* SEO H1 — subtle tagline above the eyebrow */
.hero-h1-tagline {
  font-family: 'Oxygen', sans-serif;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: rgba(255,255,255,0.6);
  margin: 0 0 14px;
  line-height: 1.3;
}
.hero .hero-headline {
  font-family: 'Nunito', sans-serif;
  font-size: clamp(36px, 4.5vw, 58px);
  font-weight: 900;
  line-height: 1.05;
  color: #ffffff;
  letter-spacing: -1.5px;
  margin: 20px 0 8px;
}
.hero .hero-headline .italic { font-style: normal; }
.hero .hero-headline .highlight {
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
  padding: 0 14px;
  border-radius: 6px;
  font-style: normal;
  white-space: nowrap;
}
.hero p {
  font-size: 17px;
  color: rgba(255,255,255,0.85);
  margin: 22px 0 32px;
  max-width: 70ch;
  line-height: 1.6;
}
.hero p strong { color: #ffffff; font-weight: 700; }
.hero .eyebrow-pill {
  background: rgba(255,255,255,0.1);
  color: var(--brand-yellow);
  border: 1px solid rgba(254,215,3,0.3);
  backdrop-filter: blur(4px);
}
.hero-actions { display: flex; gap: 14px; align-items: center; flex-wrap: wrap; }
.hero-actions .btn-cta {
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
}
.hero-actions .link {
  color: #ffffff; font-weight: 700; font-size: 14px;
  padding: 12px 6px;
  border-bottom: 1px solid rgba(255,255,255,0.4);
}
.hero-actions .link:hover { border-bottom-color: var(--brand-yellow); color: var(--brand-yellow); }
@media (max-width: 700px) {
  .hero { padding: 80px 0 88px; }
  .hero .hero-headline { font-size: 36px; letter-spacing: -1px; }
  .hero .hero-headline .highlight { padding: 0 8px; border-radius: 5px; }
  .hero-h1-tagline { font-size: 11px; letter-spacing: 1px; margin-bottom: 10px; }
  .hero p { font-size: 15px; margin: 18px 0 26px; }
  .hero .eyebrow-pill { font-size: 10px; padding: 5px 12px; letter-spacing: 1px; }
  .hero-actions { gap: 10px; }
  .hero-actions .btn-cta { padding: 12px 18px; font-size: 13px; }
}
@media (max-width: 420px) {
  .hero .hero-headline { font-size: 30px; }
  .hero .eyebrow-pill { font-size: 9px; letter-spacing: 0.5px; }
  .hero-h1-tagline { font-size: 10px; }
}

/* SECTION BASE */
section { padding: 80px 0; transition: background-color .25s ease; }
section h2 {
  font-family: 'Oxygen', sans-serif;
  font-size: clamp(28px, 3.5vw, 40px);
  font-weight: 700;
  color: var(--text-headline);
  margin: 10px 0 12px;
  line-height: 1.15;
  transition: color .25s ease;
}
section p.lead {
  font-size: 16px; color: var(--text-secondary);
  max-width: 60ch;
  margin: 0 0 32px;
}

/* FUNNEL SECTION */
.funnel {
  background: #142b6f;
  color: #ffffff;
  position: relative;
}
.funnel::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: linear-gradient(90deg, transparent 0%, var(--brand-yellow) 50%, transparent 100%);
  opacity: 0.7;
}
.funnel h2 { color: #ffffff; }
.funnel .eyebrow { color: #fed703; }
.funnel .lead { color: #b9c2e0; }
/* JOURNEY ILLUSTRATION SECTION */
.journey { background: var(--bg-page); padding: 80px 0; }
.journey-inner {
  max-width: 880px;
  margin: 0 auto;
  text-align: center;
}
.journey h2 { font-size: clamp(28px, 3.5vw, 40px); margin-top: 6px; }
.journey p.lead { margin-left: auto; margin-right: auto; }
.journey-illustration {
  margin: 28px auto 0;
  border-radius: 20px;
  background: #ffffff;
  padding: 28px 24px;
  border: 0.5px solid var(--border-faint);
  overflow: hidden;
  display: flex; align-items: center; justify-content: center;
}
.journey-illustration img {
  width: 100%; height: auto;
  display: block;
  max-width: 780px;
}
[data-theme="dark"] .journey-illustration {
  background: rgba(255,255,255,0.97);
  border-color: rgba(255,255,255,0.08);
}
@media (max-width: 700px) {
  .journey-illustration { padding: 16px; border-radius: 14px; }
}
.funnel-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  margin-top: 28px;
}
.funnel-step {
  background: #1a2e5e;
  border-radius: 12px;
  padding: 26px 24px;
  border-top: 3px solid #fed703;
  transition: transform .2s;
  display: flex; flex-direction: column;
}
.funnel-step:hover { transform: translateY(-4px); }
.funnel-step.accent {
  background: #fed703;
  color: #0f1f4d;
}
.funnel-step.accent .num { color: #0f1f4d; }
.funnel-step.accent .title { color: #0f1f4d; }
.funnel-step.accent .desc { color: #4a3d00; }
.funnel-step .num {
  font-family: 'Oxygen', sans-serif;
  font-size: 26px; font-weight: 700;
  color: #fed703; line-height: 1;
}
.funnel-step .title {
  font-family: 'Oxygen', sans-serif;
  font-size: 20px; font-weight: 700;
  color: #ffffff; margin-top: 8px;
}
.funnel-step .tagline {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: #fed703;
  margin-top: 6px;
}
.funnel-step.accent .tagline { color: #4a3d00; }
.funnel-step .desc {
  font-size: 13px; color: #b9c2e0;
  margin-top: 14px;
  line-height: 1.55;
}
@media (max-width: 900px) { .funnel-grid { grid-template-columns: repeat(2, 1fr); } }
/* Mobile: horizontal scroll instead of stacking 6 cards vertically */
@media (max-width: 700px) {
  .funnel-grid {
    display: flex;
    grid-template-columns: none;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scroll-behavior: smooth;
    gap: 14px;
    padding: 4px 0 20px;
    margin: 28px 0 0;
    -ms-overflow-style: none;
    scrollbar-width: none;
    -webkit-overflow-scrolling: touch;
  }
  .funnel-grid::-webkit-scrollbar { display: none; }
  .funnel-step {
    flex: 0 0 calc(100% - 40px);
    max-width: 320px;
    scroll-snap-align: start;
  }
}
.funnel-callout {
  margin-top: 32px;
  padding: 18px 22px;
  background: rgba(254,215,3,0.08);
  border-left: 3px solid #fed703;
  border-radius: 0 8px 8px 0;
  font-size: 14px;
  color: #ffffff;
}
.funnel-callout strong { color: #fed703; }
.whatsapp-callout {
  margin-top: 14px;
  padding: 20px 22px;
  background: rgba(37, 211, 102, 0.08);
  border-left: 3px solid #25D366;
  border-radius: 0 8px 8px 0;
  display: flex;
  align-items: flex-start;
  gap: 16px;
}
.whatsapp-callout .wa-icon {
  flex-shrink: 0;
  width: 36px; height: 36px;
  border-radius: 50%;
  background: #25D366;
  color: #ffffff;
  display: inline-flex; align-items: center; justify-content: center;
}
.whatsapp-callout .wa-icon i { font-size: 20px; }
.whatsapp-callout .wa-text {
  font-size: 14px;
  color: #ffffff;
  line-height: 1.55;
}
.whatsapp-callout .wa-text strong { color: #25D366; font-weight: 700; }

/* CONTRAST SECTION */
.contrast { background: var(--bg-alt); }
.contrast-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: 18px;
  margin-top: 24px;
}
.contrast-card {
  background: var(--bg-card);
  border: 0.5px solid var(--border);
  border-radius: 14px;
  padding: 28px;
  transition: background-color .25s ease, border-color .25s ease;
}
.contrast-card.us {
  background: var(--brand-navy);
  color: #ffffff;
  border-color: var(--brand-navy);
}
.contrast-card .label {
  font-size: 11px; font-weight: 700;
  letter-spacing: 2px;
  color: #c92a2a;
  margin-bottom: 16px;
}
.contrast-card.us .label { color: var(--brand-yellow); }
.contrast-row {
  display: flex; align-items: start; gap: 12px;
  padding: 12px 0;
  font-size: 14px;
  color: var(--text-secondary);
}
.contrast-card.us .contrast-row { color: #d8dcec; }
.contrast-row .mark {
  font-weight: 700; font-size: 16px;
  color: #c92a2a;
  flex-shrink: 0;
}
.contrast-card.us .contrast-row .mark { color: var(--brand-yellow); }
.contrast-row strong { color: var(--text-primary); }
.contrast-card.us .contrast-row strong { color: #ffffff; }

/* DASHBOARD SECTION */
.dashboard-box {
  background: #0f1f4d;
  border-radius: 16px;
  padding: 32px;
  color: #ffffff;
  margin-top: 24px;
}
.dashboard-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 4px;
}
.dashboard-cell {
  text-align: center;
  padding: 16px 8px;
}
.dashboard-cell + .dashboard-cell {
  border-left: 1px dashed #2a3f80;
}
.dashboard-cell .l {
  font-size: 10px; color: #8a96b8;
  text-transform: uppercase; letter-spacing: 1.5px;
  font-weight: 700;
}
.dashboard-cell .v {
  font-family: 'Oxygen', sans-serif;
  font-size: 30px; font-weight: 700;
  color: #ffffff; margin-top: 8px;
  line-height: 1;
}
.dashboard-cell.revenue .v { color: #fed703; }
.dashboard-cell .r {
  font-size: 10px; color: #fed703;
  margin-top: 4px; font-weight: 700;
}
.dashboard-foot {
  margin-top: 20px;
  padding-top: 18px;
  border-top: 1px solid #2a3f80;
  font-size: 12px;
  color: #8a96b8;
}
.dashboard-note {
  font-size: 11px; color: var(--text-muted);
  margin-top: 10px; font-style: italic;
}

/* SERVICES (lead generation) */
.services { background: var(--brand-navy-deep); color: #ffffff; }
.services h2 { color: #ffffff; }
.services .eyebrow { color: var(--brand-yellow); }
.services .lead { color: #b9c2e0; }
.services-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
  margin-top: 28px;
}
.service-card {
  background: #1a2e5e;
  border: 0.5px solid rgba(255,255,255,0.08);
  border-radius: 12px;
  padding: 28px;
  transition: transform .2s, border-color .2s;
  display: flex; flex-direction: column;
}
.service-card:hover {
  transform: translateY(-3px);
  border-color: var(--brand-yellow);
}
.service-card .icon {
  width: 44px; height: 44px;
  border-radius: 10px;
  background: var(--brand-yellow);
  display: inline-flex; align-items: center; justify-content: center;
  margin-bottom: 16px;
}
.service-card .icon i { font-size: 22px; color: var(--brand-navy-deep); }
.service-card .t {
  font-family: 'Oxygen', sans-serif;
  font-size: 18px; font-weight: 700;
  color: #ffffff;
  margin-bottom: 8px;
}
.service-card .d {
  font-size: 14px; color: #b9c2e0;
  line-height: 1.55;
  margin-bottom: 14px;
}
.service-card .channels {
  margin-top: auto;
  padding-top: 14px;
  border-top: 0.5px solid rgba(255,255,255,0.1);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.5px;
  color: var(--brand-yellow);
  text-transform: uppercase;
}

/* INDUSTRIES */
.industries { background: var(--bg-alt); position: relative; }
.industries-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin-top: 28px;
}
/* Mobile: horizontal scroll instead of stacking 4 cards vertically */
@media (max-width: 700px) {
  .industries-grid {
    display: flex;
    grid-template-columns: none;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scroll-behavior: smooth;
    gap: 14px;
    padding: 4px 0 20px;
    margin: 28px 0 0;
    -ms-overflow-style: none;
    scrollbar-width: none;
    -webkit-overflow-scrolling: touch;
  }
  .industries-grid::-webkit-scrollbar { display: none; }
  .industry-card {
    flex: 0 0 calc(100% - 40px);
    max-width: 360px;
    scroll-snap-align: start;
  }
}
.industry-card {
  background: var(--industry-bg);
  border: 0.5px solid var(--border);
  border-radius: 12px;
  padding: 28px;
  transition: transform .2s, border-color .2s, background-color .25s ease;
}
.industry-card:hover {
  transform: translateY(-3px);
  border-color: var(--brand-yellow);
}
.industry-card i {
  font-size: 28px; color: var(--industry-icon);
}
.industry-card .t {
  font-family: 'Oxygen', sans-serif;
  font-size: 18px; font-weight: 700;
  color: var(--industry-text);
  margin-top: 14px;
  line-height: 1.3;
}
.industry-card .d {
  font-size: 14px; color: var(--industry-d);
  margin-top: 10px;
  line-height: 1.6;
}

/* PROOF */
.proof { background: var(--bg-page); }
.proof-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  margin-top: 24px;
}
.stat-card {
  padding: 32px;
  border-radius: 14px;
}
.stat-card.y { background: #fed703; }
.stat-card.n { background: #142b6f; color: #ffffff; }
.stat-card .big {
  font-family: 'Oxygen', sans-serif;
  font-size: 52px; font-weight: 700;
  line-height: 1;
  color: #0f1f4d;
  letter-spacing: -1px;
}
.stat-card.n .big { color: #fed703; }
.stat-card .small {
  font-size: 13px; font-weight: 700;
  margin-top: 8px;
  color: #4a3d00;
}
.stat-card.n .small { color: #b9c2e0; }
.testimonial {
  margin-top: 28px;
  padding: 28px 32px;
  background: var(--bg-testimonial);
  border-left: 4px solid var(--brand-yellow);
  border-radius: 0 12px 12px 0;
  transition: background-color .25s ease;
}
.testimonial p {
  font-family: 'Nunito', sans-serif;
  font-size: 20px;
  font-weight: 500;
  line-height: 1.5;
  color: var(--testimonial-text);
  margin: 0 0 12px;
}
.testimonial .who {
  font-size: 13px; color: var(--testimonial-who);
}
.testimonial .who strong { color: var(--text-deep); }

/* MARQUEE BRAND STRIP (compact, above hero) */
.marquee {
  background: var(--brand-navy-deep);
  color: #ffffff;
  padding: 12px 0;
  overflow: hidden;
  white-space: nowrap;
  position: relative;
}
.marquee-track {
  display: inline-flex;
  align-items: center;
  gap: 22px;
  animation: marquee 32s linear infinite;
  will-change: transform;
}
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-item {
  font-family: 'Oxygen', sans-serif;
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: #ffffff;
  display: inline-flex; align-items: center; gap: 22px;
}
.marquee-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--brand-yellow);
  flex-shrink: 0;
}
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .marquee-track { animation: none; }
}
@media (max-width: 700px) {
  .marquee { padding: 10px 0; }
  .marquee-item { font-size: 12px; letter-spacing: 2px; gap: 16px; }
  .marquee-track { gap: 16px; }
}

/* ABOUT MINI */
.about-mini { background: var(--bg-alt); padding: 80px 0; }
.about-grid {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 48px;
  align-items: center;
}
.about-visual {
  position: relative;
  background: var(--brand-navy-deep);
  border-radius: 20px;
  aspect-ratio: 1 / 1;
  display: flex; align-items: center; justify-content: center;
  overflow: hidden;
}
.about-visual::before {
  content: '';
  position: absolute;
  top: -30%; right: -30%;
  width: 90%; height: 90%;
  background: var(--brand-yellow);
  border-radius: 50%;
  opacity: 0.15;
}
.about-visual::after {
  content: '';
  position: absolute;
  bottom: -25%; left: -25%;
  width: 70%; height: 70%;
  background: var(--brand-yellow);
  border-radius: 50%;
  opacity: 0.08;
}
.about-visual img {
  position: relative;
  z-index: 1;
  width: 70%; height: auto;
  max-width: 360px;
}
.about-visual .badge {
  position: absolute;
  top: 22px; left: 22px;
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
  font-size: 10px; font-weight: 700;
  letter-spacing: 1.5px;
  padding: 6px 12px;
  border-radius: 999px;
  z-index: 2;
}
.about-visual .est {
  position: absolute;
  bottom: 22px; right: 22px;
  color: rgba(255,255,255,0.6);
  font-family: 'Oxygen', sans-serif;
  font-size: 11px; font-weight: 700;
  letter-spacing: 2px;
  z-index: 2;
}
.about-copy h2 { font-size: clamp(26px, 3vw, 36px); }
@media (max-width: 900px) {
  .about-grid { grid-template-columns: 1fr; gap: 28px; }
  .about-visual { aspect-ratio: 4 / 3; }
  .about-visual img { width: 60%; max-width: 280px; }
}

/* FINAL CTA */
.final-cta {
  background: #0f1f4d;
  text-align: center;
  padding: 88px 32px;
}
.final-cta h2 {
  font-family: 'Oxygen', sans-serif;
  font-size: clamp(32px, 4.5vw, 48px);
  font-weight: 700;
  color: #ffffff;
  line-height: 1.1;
  letter-spacing: -1px;
  margin: 0;
}
.final-cta h2 .it {
  color: #fed703;
  display: block;
  margin-top: 6px;
}
.final-cta p {
  font-size: 15px;
  color: #b9c2e0;
  max-width: 540px;
  margin: 20px auto 28px;
}

/* FOOTER */
.footer {
  background: #07143a;
  color: #b9c2e0;
  padding: 48px 0 28px;
  font-size: 13px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.8fr 1fr 1.4fr;
  gap: 48px;
}
.footer-brand .brand {
  margin-bottom: 14px;
}
.footer-brand .brand-name { color: #ffffff; font-size: 15px; }
.footer-brand .tagline {
  font-size: 13px;
  color: #8a96b8;
  max-width: 92%;
  margin-top: 16px;
  line-height: 1.7;
}
.footer-brand .tagline strong {
  color: #ffffff;
  font-weight: 700;
}
.footer-brand .addr {
  color: #8a96b8;
  margin-top: 12px;
  font-size: 12px;
  line-height: 1.6;
}
.footer-contact .addr {
  color: #b9c2e0;
  font-size: 13px;
  line-height: 1.7;
  margin-bottom: 12px;
}
.footer-contact .contact-line {
  display: block;
  padding: 4px 0;
  color: #ffffff;
  font-size: 13px;
  font-weight: 500;
}
.footer-contact .contact-line:hover { color: var(--brand-yellow); }
.footer-col .h {
  color: #ffffff;
  font-weight: 700;
  margin-bottom: 12px;
  font-size: 13px;
}
.footer-col a {
  display: block;
  padding: 4px 0;
  color: #b9c2e0;
  font-size: 13px;
}
.footer-col a:hover { color: #fed703; }
.footer-bottom {
  margin-top: 36px;
  padding-top: 20px;
  border-top: 1px solid #1a2e5e;
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 12px;
  color: #6a7596;
}
.footer-bottom .social { display: flex; gap: 14px; }
.footer-bottom .social a { color: #b9c2e0; font-size: 18px; }
.footer-bottom .social a:hover { color: #fed703; }

/* RESPONSIVE */
@media (max-width: 900px) {
  .container { padding: 0 20px; }
  section { padding: 56px 0; }
  .hero { padding: 56px 0; }
  .hero-grid { grid-template-columns: 1fr; gap: 32px; }
  .nav { display: none; }
  .nav-actions .btn-primary { display: none; }
  .menu-toggle { display: inline-flex; }
  .brand-logo { height: 40px; }
  .header-inner { padding: 12px 0; }
  .nav-wrap { gap: 10px; }
  .funnel-grid { grid-template-columns: repeat(3, 1fr); }
  .contrast-grid { grid-template-columns: 1fr; }
  .dashboard-grid { grid-template-columns: repeat(2, 1fr); gap: 12px; }
  .dashboard-cell + .dashboard-cell { border-left: none; }
  .proof-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; }
  .footer-bottom { flex-direction: column; gap: 14px; }
}
/* SCROLL REVEAL ANIMATIONS */
.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity .7s ease-out, transform .7s cubic-bezier(.16, 1, .3, 1);
  will-change: opacity, transform;
}
.reveal.in-view { opacity: 1; transform: translateY(0); }
.reveal-d1 { transition-delay: .08s; }
.reveal-d2 { transition-delay: .16s; }
.reveal-d3 { transition-delay: .24s; }
.reveal-d4 { transition-delay: .32s; }
.reveal-d5 { transition-delay: .4s; }
.reveal-d6 { transition-delay: .48s; }
.reveal-scale {
  opacity: 0;
  transform: scale(.96);
  transition: opacity .7s ease-out, transform .7s cubic-bezier(.16, 1, .3, 1);
}
.reveal-scale.in-view { opacity: 1; transform: scale(1); }
@media (prefers-reduced-motion: reduce) {
  .reveal, .reveal-scale {
    opacity: 1 !important; transform: none !important; transition: none !important;
  }
}

@media (max-width: 500px) {
  .services-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .brand-logo { height: 34px; }
  .nav-actions .btn-primary { padding: 8px 14px; font-size: 12px; }
  .theme-switch { height: 32px; }
  .theme-opt { width: 30px; height: 26px; }
  .theme-opt i { font-size: 14px; }
}

/* === Funnel step accents — Option A === */
.funnel-step {
  --accent: #fed703;
  background: #1a2e5e !important;
  border-top: 3px solid var(--accent) !important;
  transition: transform .25s ease, box-shadow .25s ease, border-color .2s;
}
.funnel-step:hover {
  transform: translateY(-5px);
  box-shadow: 0 14px 36px color-mix(in srgb, var(--accent) 28%, transparent);
}
.funnel-step .num,
.funnel-step .tagline {
  color: var(--accent) !important;
}
.funnel-step .title { color: #ffffff !important; }
.funnel-step .desc { color: #b9c2e0 !important; }

/* Override legacy .accent rule that painted cards solid yellow */
.funnel-step.accent {
  background: #1a2e5e !important;
}
.funnel-step.accent .num,
.funnel-step.accent .tagline { color: var(--accent) !important; }
.funnel-step.accent .title { color: #ffffff !important; }
.funnel-step.accent .desc { color: #b9c2e0 !important; }

.funnel-step:nth-child(1) { --accent: #22c55e; }  /* Attract — green */
.funnel-step:nth-child(2) { --accent: #38bdf8; }  /* Capture — sky */
.funnel-step:nth-child(3) { --accent: #fbbf24; }  /* Nurture — amber */
.funnel-step:nth-child(4) { --accent: #a78bfa; }  /* Convert — violet */
.funnel-step:nth-child(5) { --accent: #fb7185; }  /* Show Up — coral */
.funnel-step:nth-child(6) { --accent: #2dd4bf; }  /* Retain & Grow — teal */

/* === Service card accents — Option A === */
.service-card {
  --accent: #fed703;
  border-top: 3px solid var(--accent) !important;
  transition: transform .25s ease, box-shadow .25s ease, border-color .2s !important;
}
.service-card:hover {
  transform: translateY(-5px);
  box-shadow: 0 14px 36px color-mix(in srgb, var(--accent) 28%, transparent);
  border-color: var(--accent) !important;
}
.service-card .icon {
  background: var(--accent) !important;
}
.service-card .channels { color: var(--accent) !important; }

.service-card:nth-child(1) { --accent: #fb7185; }  /* Paid Advertising — coral */
.service-card:nth-child(2) { --accent: #10b981; }  /* SEO & Local Search — emerald */
.service-card:nth-child(3) { --accent: #a78bfa; }  /* Social Media — violet */
.service-card:nth-child(4) { --accent: #fbbf24; }  /* Creative & Brand — amber */

/* === Industry card accents — Option A === */
.industry-card {
  --accent: #142b6f;
  --accent-soft: var(--industry-bg);
  background: var(--accent-soft) !important;
  border-left: 3px solid var(--accent) !important;
  transition: transform .25s ease, box-shadow .25s ease, border-color .2s !important;
}
.industry-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 14px 36px color-mix(in srgb, var(--accent) 22%, transparent);
  border-color: var(--accent) !important;
}
.industry-card i { color: var(--accent) !important; }
/* Force readable text on always-light pastel cards (fixes dark mode) */
.industry-card .t { color: #0f1f4d !important; }
.industry-card .d { color: #475569 !important; }

.industry-card:nth-child(1) { --accent: #10b981; --accent-soft: #ecfdf5; }  /* Repeat customers — emerald */
.industry-card:nth-child(2) { --accent: #f59e0b; --accent-soft: #fffbeb; }  /* Loyal clients — amber */
.industry-card:nth-child(3) { --accent: #8b5cf6; --accent-soft: #f5f3ff; }  /* Reviews & reputation — violet */
.industry-card:nth-child(4) { --accent: #0ea5e9; --accent-soft: #eff8ff; }  /* Service is marketing — sky */

/* Dark mode: dim the pastel cards to dark tinted backgrounds */
[data-theme="dark"] .industry-card:nth-child(1) { --accent-soft: #0d2a20; }
[data-theme="dark"] .industry-card:nth-child(2) { --accent-soft: #2a1f0a; }
[data-theme="dark"] .industry-card:nth-child(3) { --accent-soft: #1a1430; }
[data-theme="dark"] .industry-card:nth-child(4) { --accent-soft: #0d1d30; }
[data-theme="dark"] .industry-card .t { color: #ffffff !important; }
[data-theme="dark"] .industry-card .d { color: #c1cbe0 !important; }

/* === Gradient backgrounds — Option B === */

/* Funnel section: subtle navy gradient with a faint purple hint */
.funnel {
  background: linear-gradient(180deg, #142b6f 0%, #181f5e 60%, #1c1d52 100%) !important;
}

/* Services section: navy → indigo */
.services {
  background: linear-gradient(180deg, #142b6f 0%, #1a1d5c 100%) !important;
}

/* Dashboard box: navy → indigo → purple, the showcase element */
.dashboard-box {
  background: linear-gradient(135deg, #0f1f4d 0%, #1e1b4b 55%, #3b1e7a 100%) !important;
}

/* Final CTA: bold navy → deep purple gradient for the closing moment */
.final-cta {
  background: linear-gradient(135deg, #0f1f4d 0%, #1e1b4b 45%, #4c1d95 100%) !important;
  position: relative;
  overflow: hidden;
}
.final-cta::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(circle at 85% 20%, rgba(254,215,3,0.12) 0%, transparent 55%);
  pointer-events: none;
  z-index: 0;
}
.final-cta > * { position: relative; z-index: 1; }

/* === CTA button gradients + hover shimmer — Option B === */

/* Header "Free Consultation" navy pill: navy → purple gradient */
.btn-primary {
  background: linear-gradient(135deg, #142b6f 0%, #2e1e6e 100%) !important;
  position: relative;
  overflow: hidden;
  transition: transform .25s ease, box-shadow .25s ease, background .35s ease !important;
}
.btn-primary:hover {
  background: linear-gradient(135deg, #1c3a90 0%, #5b21b6 100%) !important;
  transform: translateY(-2px) !important;
  box-shadow: 0 10px 26px rgba(91, 33, 182, 0.45);
}

/* Hero "Get a free consultation" yellow button */
.hero-actions .btn-cta {
  background: linear-gradient(135deg, #f59e0b 0%, #fed703 50%, #fde047 100%) !important;
  position: relative;
  overflow: hidden;
  transition: transform .25s ease, box-shadow .25s ease !important;
}
.hero-actions .btn-cta:hover {
  transform: translateY(-2px) !important;
  box-shadow: 0 12px 30px rgba(254, 215, 3, 0.55);
}

/* Final CTA big yellow button */
.btn-yellow {
  background: linear-gradient(135deg, #f59e0b 0%, #fed703 50%, #fde047 100%) !important;
  position: relative;
  overflow: hidden;
  transition: transform .25s ease, box-shadow .25s ease !important;
}
.btn-yellow:hover {
  transform: translateY(-2px) !important;
  box-shadow: 0 16px 38px rgba(254, 215, 3, 0.65);
}

/* Shimmer sweep effect on all primary CTAs */
.btn-primary::after,
.hero-actions .btn-cta::after,
.btn-yellow::after {
  content: '';
  position: absolute;
  top: 0;
  left: -120%;
  width: 60%;
  height: 100%;
  background: linear-gradient(90deg, transparent 0%, rgba(255,255,255,0.45) 50%, transparent 100%);
  transform: skewX(-20deg);
  transition: left 0.65s ease;
  pointer-events: none;
}
.btn-primary:hover::after,
.hero-actions .btn-cta:hover::after,
.btn-yellow:hover::after {
  left: 160%;
}

/* === About-mini section CTA buttons (theme-aware) === */
.about-mini-primary {
  background: linear-gradient(135deg, #142b6f 0%, #2e1e6e 100%);
  color: var(--brand-yellow);
  padding: 13px 22px;
  border-radius: 8px;
  font-weight: 700;
  font-size: 14px;
  display: inline-block;
  position: relative;
  overflow: hidden;
  transition: transform .25s ease, box-shadow .25s ease, background .35s ease;
}
.about-mini-primary:hover {
  background: linear-gradient(135deg, #1c3a90 0%, #5b21b6 100%);
  transform: translateY(-2px);
  box-shadow: 0 12px 28px rgba(91, 33, 182, 0.4);
}
.about-mini-primary::after {
  content: '';
  position: absolute;
  top: 0; left: -120%;
  width: 60%; height: 100%;
  background: linear-gradient(90deg, transparent 0%, rgba(255,255,255,0.4) 50%, transparent 100%);
  transform: skewX(-20deg);
  transition: left 0.65s ease;
  pointer-events: none;
}
.about-mini-primary:hover::after { left: 160%; }
.about-mini-link {
  color: var(--brand-navy);
  font-weight: 700;
  font-size: 14px;
  padding: 12px 6px;
  border-bottom: 1px solid var(--brand-navy);
  transition: color .2s, border-color .2s;
}
.about-mini-link:hover { color: var(--brand-yellow); border-bottom-color: var(--brand-yellow); }
[data-theme="dark"] .about-mini-link {
  color: var(--brand-yellow);
  border-bottom-color: var(--brand-yellow);
}

/* === PRICING SECTION === */
.pricing {
  background: linear-gradient(180deg, var(--brand-navy-deep) 0%, #181f5e 60%, #1c1d52 100%);
  color: #ffffff;
  padding: 90px 0;
}
.pricing h2 { color: #ffffff; }
.pricing .eyebrow { color: var(--brand-yellow); }
.pricing .lead { color: #b9c2e0; max-width: 720px; }
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
  margin-top: 44px;
  align-items: stretch;
}
.price-card {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.10);
  border-radius: 18px;
  padding: 32px 28px;
  display: flex;
  flex-direction: column;
  gap: 18px;
  position: relative;
  transition: transform .3s ease, border-color .25s ease, box-shadow .3s ease;
}
.price-card:hover {
  transform: translateY(-4px);
  border-color: rgba(254,215,3,0.4);
  box-shadow: 0 18px 44px rgba(0,0,0,0.22);
}
.price-card.featured {
  background: linear-gradient(160deg, rgba(254,215,3,0.10) 0%, rgba(91,33,182,0.12) 100%);
  border-color: var(--brand-yellow);
  transform: translateY(-8px);
  box-shadow: 0 22px 52px rgba(76, 29, 149, 0.32);
}
.price-card.featured:hover {
  transform: translateY(-12px);
}
.pc-badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  padding: 6px 14px;
  border-radius: 999px;
  white-space: nowrap;
}
.pc-tier {
  font-family: 'Oxygen', sans-serif;
  font-size: 22px;
  font-weight: 700;
  color: #ffffff;
}
.pc-tagline {
  font-size: 13px;
  color: #b9c2e0;
  margin-top: 4px;
  line-height: 1.5;
}
.pc-price {
  display: flex;
  align-items: baseline;
  gap: 6px;
  flex-wrap: wrap;
  padding: 8px 0;
  border-top: 1px solid rgba(255,255,255,0.10);
  border-bottom: 1px solid rgba(255,255,255,0.10);
}
.pc-from {
  font-size: 11px;
  color: #b9c2e0;
  text-transform: uppercase;
  letter-spacing: 1.5px;
  font-weight: 700;
}
.pc-amount {
  font-family: 'Oxygen', sans-serif;
  font-size: 34px;
  font-weight: 700;
  color: #ffffff;
  line-height: 1;
  letter-spacing: -0.5px;
}
.price-card.featured .pc-amount { color: var(--brand-yellow); }
.pc-period {
  font-size: 13px;
  color: #b9c2e0;
  font-weight: 600;
}
.pc-term {
  font-size: 12px;
  color: var(--brand-yellow);
  font-weight: 700;
  margin-top: -8px;
  letter-spacing: 0.3px;
}
.pc-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 10px;
  flex: 1;
}
.pc-list li {
  display: flex;
  align-items: start;
  gap: 10px;
  font-size: 14px;
  color: #d8dcec;
  line-height: 1.45;
}
.pc-list li i {
  flex-shrink: 0;
  width: 18px;
  height: 18px;
  background: rgba(254,215,3,0.16);
  color: var(--brand-yellow);
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 12px;
  margin-top: 2px;
}
.price-card.featured .pc-list li i {
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
}
.pc-cta {
  margin-top: 4px;
  background: rgba(255,255,255,0.08);
  color: #ffffff;
  padding: 14px 22px;
  border-radius: 10px;
  font-weight: 700;
  font-size: 14px;
  text-align: center;
  border: 1px solid rgba(255,255,255,0.16);
  transition: background .2s, border-color .2s, color .2s, transform .2s;
}
.pc-cta:hover {
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
  border-color: var(--brand-yellow);
  transform: translateY(-1px);
}
.price-card.featured .pc-cta {
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
  border-color: var(--brand-yellow);
}
.price-card.featured .pc-cta:hover {
  background: #ffffff;
  border-color: #ffffff;
}
/* Unique tier (Conversion Engine) — distinct purple accent */
.price-card.unique {
  background: linear-gradient(160deg, rgba(167,139,250,0.10) 0%, rgba(91,33,182,0.08) 100%);
  border-color: rgba(167,139,250,0.45);
}
.price-card.unique:hover { border-color: #a78bfa; box-shadow: 0 18px 44px rgba(91,33,182,0.30); }
.pc-badge-alt {
  background: #a78bfa;
  color: #ffffff;
}
.price-card.unique .pc-list li i {
  background: rgba(167,139,250,0.20);
  color: #c4b5fd;
}
.pc-badge-lead {
  background: #10b981;
  color: #ffffff;
}

/* === Funnel flow map (above pricing cards) === */
.funnel-flow {
  margin: 50px 0 44px;
}
.ff-section-label {
  text-align: center;
  position: relative;
  margin-bottom: 24px;
}
.ff-section-label::before {
  content: '';
  position: absolute;
  top: 50%;
  left: 0;
  right: 0;
  height: 1px;
  background: rgba(255,255,255,0.12);
}
.ff-section-label span {
  position: relative;
  background: var(--brand-navy-deep);
  padding: 0 18px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  color: var(--brand-yellow);
}

/* Full Funnel box on top */
.ff-full-box {
  background: linear-gradient(135deg, rgba(254,215,3,0.10) 0%, rgba(254,215,3,0.04) 100%);
  border: 1.5px solid rgba(254,215,3,0.5);
  border-radius: 16px;
  padding: 24px 28px;
  text-align: center;
  position: relative;
}
.ff-full-box::after {
  content: '';
  position: absolute;
  bottom: -1px;
  left: 0;
  right: 0;
  height: 3px;
  background: linear-gradient(90deg, transparent 0%, var(--brand-yellow) 50%, transparent 100%);
}
.ff-box-eyebrow {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 2px;
  color: #b9c2e0;
  margin-bottom: 6px;
}
.ff-full-box .ff-box-eyebrow { color: var(--brand-yellow); }
.ff-box-tier {
  font-family: 'Oxygen', sans-serif;
  font-size: 22px;
  font-weight: 700;
  color: #ffffff;
  line-height: 1.1;
  margin-bottom: 6px;
}
.ff-box-stages {
  font-size: 13px;
  color: #b9c2e0;
  letter-spacing: 0.3px;
  font-weight: 600;
}

/* Consolidated funnel boxes (with full pricing inside) */
.ff-full-box, .ff-half-box {
  text-align: left;
}
.ff-full-box { padding: 32px 36px; }
.ff-half-box { padding: 28px; display: flex; flex-direction: column; gap: 14px; }

.ff-badge {
  display: inline-block;
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  padding: 5px 12px;
  border-radius: 999px;
  margin-bottom: 10px;
}
.ff-badge-lead { background: #10b981; color: #ffffff; }
.ff-badge-conv { background: #a78bfa; color: #ffffff; }

.ff-box-tagline {
  font-size: 14px;
  color: #d8dcec;
  line-height: 1.55;
  margin: 8px 0 14px;
}
.ff-box-tagline em { color: #ffffff; font-style: italic; font-weight: 600; }

.ff-price-block {
  padding: 14px 0;
  border-top: 1px solid rgba(255,255,255,0.10);
  border-bottom: 1px solid rgba(255,255,255,0.10);
  margin: 4px 0 6px;
}
.ff-price-amount {
  font-family: 'Oxygen', sans-serif;
  font-size: 26px;
  font-weight: 700;
  color: #ffffff;
  line-height: 1.1;
  letter-spacing: -0.5px;
}
.ff-full-box .ff-price-amount {
  color: var(--brand-yellow);
  font-style: italic;
}
.ff-price-period {
  font-size: 13px;
  color: #b9c2e0;
  font-weight: 600;
  margin-left: 6px;
  font-style: normal;
}
.ff-price-sub {
  font-size: 12px;
  color: #b9c2e0;
  margin-top: 4px;
  font-weight: 600;
}
.ff-term {
  font-size: 12px;
  color: var(--brand-yellow);
  font-weight: 700;
  margin-top: 6px;
  letter-spacing: 0.2px;
}
.ff-lead-box .ff-term { color: #34d399; }
.ff-conv-box .ff-term { color: #c4b5fd; }

.ff-list {
  list-style: none;
  padding: 0;
  margin: 4px 0 10px;
  display: flex;
  flex-direction: column;
  gap: 8px;
  flex: 1;
}
.ff-list li {
  display: flex;
  align-items: start;
  gap: 9px;
  font-size: 13px;
  color: #d8dcec;
  line-height: 1.45;
}
.ff-list li strong { color: #ffffff; font-weight: 700; }
.ff-list li i {
  flex-shrink: 0;
  width: 16px; height: 16px;
  background: rgba(254,215,3,0.18);
  color: var(--brand-yellow);
  border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  font-size: 11px;
  margin-top: 2px;
}
.ff-lead-box .ff-list li i { background: rgba(16,185,129,0.20); color: #34d399; }
.ff-conv-box .ff-list li i { background: rgba(167,139,250,0.22); color: #c4b5fd; }

.ff-cta {
  display: block;
  text-align: center;
  padding: 13px 22px;
  border-radius: 10px;
  font-weight: 700;
  font-size: 14px;
  margin-top: auto;
  transition: transform .2s, box-shadow .2s, background .25s;
}
.ff-cta-full {
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
  box-shadow: 0 8px 22px rgba(254,215,3,0.22);
  max-width: 280px;
}
.ff-cta-full:hover { transform: translateY(-2px); box-shadow: 0 12px 28px rgba(254,215,3,0.36); }
.ff-cta-lead {
  background: #10b981;
  color: #ffffff;
  box-shadow: 0 8px 22px rgba(16,185,129,0.25);
}
.ff-cta-lead:hover { transform: translateY(-2px); background: #059669; }
.ff-cta-conv {
  background: #a78bfa;
  color: #ffffff;
  box-shadow: 0 8px 22px rgba(167,139,250,0.28);
}
.ff-cta-conv:hover { transform: translateY(-2px); background: #8b5cf6; }

/* Full Funnel: 2-column inside (info left, list right) */
.ff-full-grid {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 32px;
  align-items: start;
}
.ff-col-left { display: flex; flex-direction: column; gap: 8px; }
.ff-col-right { display: flex; flex-direction: column; gap: 16px; }

/* === PRICING CALCULATOR (light section) === */
.calculator-section {
  background: var(--bg-alt);
  color: var(--text-headline);
  padding: 90px 0;
  position: relative;
  overflow: hidden;
}
.calculator-section::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at 0% 0%, rgba(254,215,3,0.05) 0%, transparent 35%),
    radial-gradient(circle at 100% 100%, rgba(167,139,250,0.05) 0%, transparent 35%);
  pointer-events: none;
}
.calculator-section > .container { position: relative; }
.calculator-section h2 { color: var(--text-headline); }
.calculator-section .eyebrow { color: var(--brand-navy); }
[data-theme="dark"] .calculator-section .eyebrow { color: var(--brand-yellow); }
.calculator-section .lead { color: var(--text-body); max-width: 720px; }
/* Mode tabs (À la Carte / Full Funnel / Conversion Engine) */
.calc-modes {
  display: inline-flex;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 999px;
  padding: 4px;
  margin: 24px 0 0;
  gap: 2px;
}
.calc-mode {
  position: relative;
  background: transparent;
  border: 0;
  padding: 10px 18px;
  font-size: 13px;
  font-weight: 700;
  cursor: pointer;
  border-radius: 999px;
  color: var(--text-secondary);
  font-family: inherit;
  transition: color .2s, background .2s;
  white-space: nowrap;
}
.calc-mode:hover { color: var(--text-headline); }
.calc-mode.active {
  background: var(--brand-navy-deep);
  color: var(--brand-yellow);
  box-shadow: 0 4px 12px rgba(20,43,111,0.18);
}
.calc-mode-badge {
  display: inline-block;
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 1px;
  text-transform: uppercase;
  background: rgba(254,215,3,0.18);
  color: var(--brand-navy);
  padding: 2px 6px;
  border-radius: 4px;
  margin-left: 6px;
  vertical-align: middle;
}
.calc-mode.active .calc-mode-badge {
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
}
[data-theme="dark"] .calc-mode-badge { color: var(--brand-yellow); background: rgba(254,215,3,0.20); }

.calc-mode-panel { display: none; }
.calc-mode-panel.active { display: flex; flex-direction: column; gap: 22px; }

/* Full Funnel mode panel */
.ff-budget-row {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 16px;
  align-items: center;
  padding: 18px 20px;
  background: rgba(254,215,3,0.06);
  border: 1px solid rgba(254,215,3,0.30);
  border-radius: 12px;
}
.ff-budget-row .label-stack { display: flex; flex-direction: column; gap: 4px; }
.ff-budget-row strong { font-size: 14px; color: var(--text-headline); font-weight: 700; }
.ff-budget-row small { font-size: 12px; color: var(--text-body); }
.ff-budget-slider {
  display: flex; flex-direction: column; gap: 6px;
  min-width: 240px;
}
.ff-budget-slider input[type="range"] {
  -webkit-appearance: none; appearance: none;
  width: 100%; height: 6px;
  background: var(--bg-page);
  border-radius: 999px;
  border: 1px solid var(--border);
  outline: none;
}
.ff-budget-slider input[type="range"]::-webkit-slider-thumb {
  -webkit-appearance: none; appearance: none;
  width: 22px; height: 22px;
  border-radius: 50%;
  background: var(--brand-yellow);
  cursor: pointer;
  box-shadow: 0 2px 8px rgba(254,215,3,0.4);
  border: 2px solid #fff;
}
.ff-budget-slider input[type="range"]::-moz-range-thumb {
  width: 22px; height: 22px; border-radius: 50%;
  background: var(--brand-yellow); cursor: pointer; border: 2px solid #fff;
}
.ff-budget-display {
  font-family: 'Oxygen', sans-serif;
  font-size: 20px; font-weight: 700;
  color: var(--brand-navy);
  text-align: right;
}
[data-theme="dark"] .ff-budget-display { color: var(--brand-yellow); }
.ff-included {
  background: var(--bg-page);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 20px;
}
.ff-included h4 {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--text-eyebrow);
  margin: 0 0 12px;
}
.ff-included ul { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 8px 14px; }
.ff-included li { font-size: 13px; color: var(--text-body); display: flex; align-items: center; gap: 8px; }
.ff-included li::before {
  content: '✓';
  color: var(--brand-yellow);
  font-weight: 900;
  font-size: 12px;
  background: rgba(254,215,3,0.18);
  width: 18px; height: 18px;
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}

/* Full Funnel committed close rate badge */
.ff-commit {
  background: linear-gradient(135deg, rgba(254,215,3,0.10) 0%, rgba(254,215,3,0.04) 100%);
  border: 1px solid rgba(254,215,3,0.35);
  border-radius: 12px;
  padding: 16px 20px;
  display: flex;
  align-items: center;
  gap: 16px;
}
.ff-commit-num {
  font-family: 'Oxygen', sans-serif;
  font-size: 38px;
  font-weight: 700;
  color: var(--brand-navy);
  line-height: 1;
  letter-spacing: -1px;
  flex-shrink: 0;
}
[data-theme="dark"] .ff-commit-num { color: var(--brand-yellow); }
.ff-commit-text { display: flex; flex-direction: column; gap: 3px; }
.ff-commit-text strong {
  font-size: 13px;
  color: var(--text-headline);
  font-weight: 700;
  line-height: 1.3;
}
.ff-commit-text small {
  font-size: 11px;
  color: var(--text-body);
  line-height: 1.4;
}

/* Conversion Engine mode panel */
.ce-info {
  background: rgba(167,139,250,0.08);
  border: 1px solid rgba(167,139,250,0.30);
  border-radius: 12px;
  padding: 20px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
@media (max-width: 700px) {
  .ce-info { grid-template-columns: 1fr; }
}
.ce-info-block { display: flex; flex-direction: column; gap: 6px; }
.ce-info-block .l { font-size: 11px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: var(--text-eyebrow); }
.ce-info-block .v { font-family: 'Oxygen', sans-serif; font-size: 22px; font-weight: 700; color: var(--text-headline); }
.ce-info-block .s { font-size: 12px; color: var(--text-body); }
.ce-existing-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}
.ce-existing-row label {
  display: flex; flex-direction: column; gap: 6px;
  font-size: 11px; color: var(--text-body); font-weight: 700;
  text-transform: uppercase; letter-spacing: 1px;
}

.calc-grid {
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 32px;
  margin-top: 24px;
  align-items: start;
}
.calc-services {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 20px;
  padding: 32px;
  display: flex;
  flex-direction: column;
  gap: 22px;
  box-shadow: 0 12px 30px rgba(0,0,0,0.04);
}
.calc-services h3 {
  font-family: 'Oxygen', sans-serif;
  font-size: 13px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: var(--brand-navy);
  margin: 0;
}
[data-theme="dark"] .calc-services h3 { color: var(--brand-yellow); }
.calc-row {
  display: grid;
  grid-template-columns: 1fr 200px;
  gap: 14px;
  align-items: center;
  padding: 14px;
  border-radius: 12px;
  background: var(--bg-page);
  border: 1px solid var(--border);
  transition: border-color .2s, background .2s, box-shadow .2s;
}
.calc-row:has(.svc-toggle:checked) {
  border-color: var(--brand-yellow);
  background: rgba(254,215,3,0.06);
  box-shadow: 0 4px 14px rgba(254,215,3,0.10);
}
.calc-check {
  display: flex;
  align-items: center;
  gap: 12px;
  cursor: pointer;
}
.calc-check input { position: absolute; opacity: 0; pointer-events: none; }
.checkbox-mark {
  width: 20px;
  height: 20px;
  border-radius: 6px;
  border: 1.5px solid var(--border);
  background: var(--bg-page);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  transition: background .2s, border-color .2s;
}
.checkbox-mark::after {
  content: '✓';
  font-size: 13px;
  font-weight: 900;
  color: var(--brand-navy-deep);
  opacity: 0;
  transform: scale(0.5);
  transition: opacity .15s, transform .15s;
}
.calc-check input:checked + .checkbox-mark {
  background: var(--brand-yellow);
  border-color: var(--brand-yellow);
}
.calc-check input:checked + .checkbox-mark::after { opacity: 1; transform: scale(1); }
.svc-label {
  display: flex; flex-direction: column;
}
.svc-label strong { color: var(--text-headline); font-size: 14px; font-weight: 700; line-height: 1.3; }
.svc-label small { color: var(--text-muted); font-size: 11px; margin-top: 2px; }

.svc-tier, .calc-input, .calc-select {
  width: 100%;
  background: var(--bg-card);
  color: var(--text-headline);
  border: 1px solid var(--border);
  border-radius: 8px;
  padding: 9px 12px;
  font-size: 13px;
  font-family: inherit;
  font-weight: 600;
  cursor: pointer;
  transition: border-color .2s, box-shadow .2s;
}
.svc-tier:focus, .calc-input:focus, .calc-select:focus { outline: none; border-color: var(--brand-yellow); box-shadow: 0 0 0 3px rgba(254,215,3,0.18); }
.svc-tier:disabled { opacity: 0.4; cursor: not-allowed; }
.svc-tier option, .calc-select option { background: var(--bg-card); color: var(--text-headline); }

.calc-adspend {
  grid-column: 1 / -1;
  display: flex; align-items: center; gap: 14px;
  padding: 10px 14px;
  background: rgba(254,215,3,0.10);
  border-radius: 8px;
  border: 1px solid rgba(254,215,3,0.35);
  margin-top: -4px;
}
.calc-adspend label { font-size: 12px; color: var(--text-body); font-weight: 700; flex-shrink: 0; }
.calc-adspend input { width: 130px; }

.calc-contract {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
}
.contract-opt {
  display: flex;
  flex-direction: column;
  gap: 4px;
  padding: 14px 12px;
  background: var(--bg-page);
  border: 1px solid var(--border);
  border-radius: 10px;
  cursor: pointer;
  text-align: center;
  transition: background .2s, border-color .2s;
}
.contract-opt input { display: none; }
.contract-opt span { font-weight: 700; font-size: 13px; color: var(--text-headline); }
.contract-opt small { font-size: 10px; color: var(--text-muted); letter-spacing: 0.5px; text-transform: uppercase; font-weight: 700; }
.contract-opt:has(input:checked) {
  background: rgba(254,215,3,0.10);
  border-color: var(--brand-yellow);
}
.contract-opt:has(input:checked) small { color: var(--brand-navy); }
[data-theme="dark"] .contract-opt:has(input:checked) small { color: var(--brand-yellow); }

.calc-roi-inputs {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}
.calc-roi-inputs label {
  display: flex; flex-direction: column; gap: 6px;
  font-size: 11px; color: var(--text-body); font-weight: 700;
  text-transform: uppercase; letter-spacing: 1px;
}

/* Summary panel (right side) — sits as a navy card on the light section */
.calc-summary {
  position: sticky;
  top: 100px;
}
.calc-summary-inner {
  background: linear-gradient(160deg, var(--brand-navy-deep) 0%, #1e1b4b 100%);
  border: 1px solid var(--brand-navy-deep);
  border-radius: 20px;
  padding: 28px;
  display: flex;
  flex-direction: column;
  gap: 18px;
  color: #ffffff;
  box-shadow: 0 20px 50px rgba(20,43,111,0.18);
}
.cs-section { display: flex; flex-direction: column; gap: 3px; }
.cs-label {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 1.5px;
  font-weight: 700;
  color: #b9c2e0;
}
.cs-total {
  font-family: 'Oxygen', sans-serif;
  font-size: 36px;
  font-weight: 700;
  color: var(--brand-yellow);
  line-height: 1;
  letter-spacing: -0.5px;
}
.cs-amount {
  font-family: 'Oxygen', sans-serif;
  font-size: 22px;
  font-weight: 700;
  color: #ffffff;
  line-height: 1;
}
.cs-meta, .cs-subtotal { font-size: 12px; color: #b9c2e0; font-weight: 600; margin-top: 4px; }
.cs-subtotal.discount { color: #34d399; }
.cs-divider { height: 1px; background: rgba(255,255,255,0.12); }
.cs-roi {
  background: rgba(167,139,250,0.12);
  border: 1px solid rgba(167,139,250,0.34);
  border-radius: 12px;
  padding: 18px;
  margin-top: 4px;
}

/* Lead-Gen pipeline panel — replaces ROI in alacarte mode */
.cs-pipeline {
  background: rgba(16,185,129,0.10);
  border: 1px solid rgba(16,185,129,0.34);
  border-radius: 12px;
  padding: 20px;
  margin-top: 4px;
}
.cs-pipeline .cs-label { color: #34d399; }
.cs-leads-big {
  font-family: 'Oxygen', sans-serif;
  font-size: 42px;
  font-weight: 700;
  color: #ffffff;
  line-height: 1;
  margin-top: 8px;
  letter-spacing: -0.5px;
}
.cs-leads-sub {
  font-size: 12px;
  color: #b9c2e0;
  font-weight: 700;
  letter-spacing: 0.5px;
  text-transform: uppercase;
  margin-top: 4px;
}
.cs-next {
  margin-top: 16px;
  padding-top: 14px;
  border-top: 1px solid rgba(255,255,255,0.10);
  font-size: 12px;
  color: #d8dcec;
  line-height: 1.5;
}
.cs-next strong { color: #ffffff; }
.cs-mode-link {
  display: inline-block;
  margin-top: 8px;
  margin-right: 8px;
  background: rgba(255,255,255,0.06);
  color: var(--brand-yellow);
  border: 1px solid rgba(255,255,255,0.16);
  padding: 7px 12px;
  border-radius: 8px;
  font-family: inherit;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.3px;
  cursor: pointer;
  transition: background .2s, border-color .2s;
}
.cs-mode-link:hover {
  background: rgba(254,215,3,0.10);
  border-color: var(--brand-yellow);
}

/* Mode-scoped visibility */
[data-mode-show] { display: none; }
.calculator-section[data-current-mode="alacarte"] [data-mode-show~="alacarte"],
.calculator-section[data-current-mode="fullfunnel"] [data-mode-show~="fullfunnel"],
.calculator-section[data-current-mode="conversion"] [data-mode-show~="conversion"] {
  display: block;
}
.cs-roi .cs-label { color: #c4b5fd; }
.cs-roi-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  margin-top: 12px;
}
.ri-num {
  font-family: 'Oxygen', sans-serif;
  font-size: 22px;
  font-weight: 700;
  color: #ffffff;
  line-height: 1;
}
.ri-tag {
  font-size: 10px;
  color: #b9c2e0;
  letter-spacing: 1px;
  text-transform: uppercase;
  font-weight: 700;
  margin-top: 4px;
}
.cs-roi .ri-num:nth-of-type(2) { color: #c4b5fd; }
.cs-cta {
  background: var(--brand-yellow);
  color: var(--brand-navy-deep);
  padding: 14px 22px;
  border-radius: 10px;
  font-weight: 700;
  font-size: 14px;
  text-align: center;
  display: block;
  box-shadow: 0 10px 24px rgba(254,215,3,0.28);
  transition: transform .2s, box-shadow .2s;
}
.cs-cta:hover { transform: translateY(-2px); box-shadow: 0 14px 32px rgba(254,215,3,0.42); }
.cs-fineprint {
  font-size: 11px;
  color: #8a96b8;
  text-align: center;
  font-style: italic;
  margin: 0;
}

@media (max-width: 900px) {
  .calc-grid { grid-template-columns: 1fr; gap: 24px; }
  .calc-row { grid-template-columns: 1fr; }
  .calc-summary { position: static; }
}

@media (max-width: 900px) {
  .ff-full-grid { grid-template-columns: 1fr; gap: 18px; }
  .ff-cta-full { max-width: 100%; }
}

/* The "=" sign between Full Funnel and the halves */
.ff-equals-row {
  display: flex;
  justify-content: center;
  margin: 12px 0;
}
.ff-equals {
  font-family: 'Oxygen', sans-serif;
  font-size: 28px;
  font-weight: 700;
  color: var(--brand-yellow);
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--brand-navy-deep);
  border: 1.5px solid rgba(254,215,3,0.4);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  line-height: 1;
}

/* Halves row */
.ff-halves-row {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: stretch;
  gap: 16px;
}
.ff-half-box {
  border-radius: 16px;
  padding: 22px 24px;
  text-align: center;
  position: relative;
  border: 1.5px solid;
}
.ff-lead-box {
  background: linear-gradient(135deg, rgba(16,185,129,0.12) 0%, rgba(16,185,129,0.04) 100%);
  border-color: rgba(16,185,129,0.5);
}
.ff-lead-box::after {
  content: '';
  position: absolute;
  bottom: -1px;
  left: 0;
  right: 0;
  height: 3px;
  background: linear-gradient(90deg, transparent 0%, #10b981 50%, transparent 100%);
}
.ff-lead-box .ff-box-eyebrow { color: #34d399; }
.ff-conv-box {
  background: linear-gradient(135deg, rgba(167,139,250,0.12) 0%, rgba(167,139,250,0.04) 100%);
  border-color: rgba(167,139,250,0.5);
}
.ff-conv-box::after {
  content: '';
  position: absolute;
  bottom: -1px;
  left: 0;
  right: 0;
  height: 3px;
  background: linear-gradient(90deg, transparent 0%, #a78bfa 50%, transparent 100%);
}
.ff-conv-box .ff-box-eyebrow { color: #c4b5fd; }

.ff-plus {
  font-family: 'Oxygen', sans-serif;
  font-size: 24px;
  font-weight: 700;
  color: #b9c2e0;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  align-self: center;
  width: 36px;
  height: 36px;
}

@media (max-width: 700px) {
  .ff-halves-row { grid-template-columns: 1fr; gap: 12px; }
  .ff-plus { transform: rotate(0deg); margin: 0; }
  .ff-box-tier { font-size: 18px; }
  .ff-box-stages { font-size: 12px; }
}
.pc-tagline em {
  font-style: italic;
  color: #ffffff;
  font-weight: 600;
}
.pc-price-custom {
  flex-direction: column;
  align-items: flex-start;
  gap: 4px;
}
.pc-amount-custom {
  font-size: 28px !important;
  font-style: italic;
  letter-spacing: 0;
}
.pricing-note {
  margin-top: 40px;
  text-align: center;
}
.pricing-note p {
  font-size: 13px;
  color: #b9c2e0;
  max-width: 760px;
  margin: 0 auto;
  line-height: 1.7;
}
.pricing-note strong { color: var(--brand-yellow); }
.pricing-note a {
  color: var(--brand-yellow);
  font-weight: 700;
  border-bottom: 1px solid var(--brand-yellow);
}
.pricing-note a:hover { color: #ffffff; border-bottom-color: #ffffff; }

@media (max-width: 900px) {
  .pricing-grid { grid-template-columns: 1fr; gap: 28px; }
  .price-card.featured { transform: translateY(0); }
  .price-card.featured:hover { transform: translateY(-4px); }
}

/* === Channel pills inside service cards === */
.service-card .channels {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
  border-top-color: rgba(255,255,255,0.10);
}
.ch-pill {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  background: rgba(255,255,255,0.06);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 999px;
  padding: 5px 10px;
  font-size: 11px;
  font-weight: 700;
  color: #d8dcec;
  letter-spacing: 0.3px;
  transition: background .2s, border-color .2s, color .2s;
}
.ch-pill i {
  font-size: 13px;
  line-height: 1;
}
.ch-pill:hover {
  background: rgba(254,215,3,0.12);
  border-color: var(--brand-yellow);
  color: var(--brand-yellow);
}
/* XHS small mark inside service-card pill */
.xhs-mark {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 14px;
  height: 14px;
  background: #fe2c55;
  color: #ffffff;
  border-radius: 4px;
  font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', serif;
  font-size: 9px;
  font-weight: 900;
  line-height: 1;
}

/* === Platforms strips (inside Services section, on navy bg) === */
.platforms-eyebrow {
  display: block;
  text-align: center;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--brand-yellow);
  margin: 64px 0 28px;
  padding-top: 28px;
  border-top: 1px solid rgba(255,255,255,0.10);
}
.platforms-strip-wrap {
  overflow: hidden;
  position: relative;
  -webkit-mask-image: linear-gradient(90deg, transparent, black 6%, black 94%, transparent);
  mask-image: linear-gradient(90deg, transparent, black 6%, black 94%, transparent);
}
.platforms-row {
  display: inline-flex;
  align-items: center;
  gap: 42px;
  white-space: nowrap;
  animation: platforms-marquee 70s linear infinite;
  will-change: transform;
  padding: 4px 0;
}
.platforms-strip-wrap:hover .platforms-row { animation-play-state: paused; }
@keyframes platforms-marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .platforms-row { animation: none; flex-wrap: wrap; justify-content: center; }
}
.platform {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 10px;
  transition: transform .25s ease;
  cursor: default;
}
.platform:hover { transform: translateY(-4px); }
.plat-icon {
  width: 58px;
  height: 58px;
  border-radius: 16px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 28px;
  color: #ffffff;
  box-shadow: 0 10px 24px rgba(0,0,0,0.10);
  transition: box-shadow .25s ease, transform .25s ease;
}
.platform:hover .plat-icon {
  box-shadow: 0 14px 32px rgba(0,0,0,0.18);
}
.plat-google {
  background: #ffffff;
  color: #4285F4;
  border: 1px solid var(--border);
}
.plat-google i {
  background: linear-gradient(45deg, #4285F4 0%, #34A853 33%, #FBBC04 66%, #EA4335 100%);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}
.plat-meta { background: linear-gradient(135deg, #0866FF 0%, #0653CC 100%); }
.plat-tiktok { background: #000000; position: relative; }
.plat-tiktok::after {
  content: '';
  position: absolute;
  inset: 0;
  border-radius: inherit;
  background: linear-gradient(135deg, rgba(37,244,238,0.3) 0%, transparent 50%, rgba(254,44,85,0.3) 100%);
  pointer-events: none;
}
.plat-xhs { background: #fe2c55; }
.plat-whatsapp { background: linear-gradient(135deg, #25D366 0%, #128C7E 100%); }
.xhs-mark-big {
  font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', sans-serif;
  font-size: 14px;
  font-weight: 900;
  color: #ffffff;
  line-height: 1;
  letter-spacing: -0.5px;
}
.platform span {
  font-size: 13px;
  font-weight: 700;
  color: #d8dcec;
  letter-spacing: 0.3px;
}

@media (max-width: 600px) {
  .platforms-row { gap: 28px; }
  .plat-icon { width: 50px; height: 50px; font-size: 24px; }
  .xhs-mark-big { font-size: 26px; }
}

/* === Tech stack sub-strip (compact) === */
.tech-eyebrow {
  margin-top: 56px !important;
}
.tech-row {
  gap: 36px;
  animation-duration: 52s; /* slower since more items */
}
.tech-row .plat-icon {
  width: 50px;
  height: 50px;
  font-size: 24px;
  border-radius: 13px;
}
.tech-row .platform span {
  font-size: 12px;
}
.plat-wordpress { background: linear-gradient(135deg, #21759b 0%, #144963 100%); }
.plat-openai { background: #000000; }
.plat-ga { background: #ffffff; color: #f9ab00; border: 1px solid var(--border); }
.plat-icon svg {
  width: 60%;
  height: 60%;
}
.plat-ga svg { width: 50%; height: 50%; }

/* Image-based real brand icons */
.plat-img {
  background: #ffffff;
  border: 1px solid var(--border);
  overflow: hidden;
  padding: 0;
}
.plat-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.plat-img-pad img {
  object-fit: contain;
  padding: 8px;
}

@media (max-width: 600px) {
  .tech-row { gap: 24px; }
  .tech-row .plat-icon { width: 44px; height: 44px; font-size: 21px; }
}