Google Ads, Meta Ads, and TikTok Ads run by senior media buyers, backed by real revenue attribution — not vanity CTR reports.
Performance marketing is the fastest path from ringgit spent to ringgit earned. Unlike SEO which compounds over 6–12 months, paid ads deliver traffic and leads on Day 1. For any Malaysian business needing predictable pipeline in the next 30 days, this is the channel.
The catch: paid advertising is brutally efficient at exposing bad economics. If your landing page doesn't convert, if your product doesn't have margin, if your offer isn't sharp, ads reveal it within a week and burn budget doing so. Most Malaysian businesses that "tried Google Ads and it didn't work" ran generic campaigns without proper conversion tracking, sent traffic to their homepage instead of a purpose-built landing page, and gave up before the algorithm had enough data to optimise.
At Meteor Pulse, we treat performance marketing as an economic system, not a media buy. Every campaign starts with unit economics (LTV, target CPA, gross margin), works backwards to platform selection (Google intent-based, Meta interest-based, TikTok discovery-based), then executes with proper measurement infrastructure — GA4, Meta Pixel, offline conversion imports, and revenue-level reporting. The result: campaigns that survive past the honeymoon period and continue delivering profitable ROAS at scale.
Running paid ads in silos wastes budget. Google captures demand, Meta creates it, TikTok discovers it, retargeting closes it. Our performance marketing services in Malaysia cover the full paid mix so your budget compounds instead of cannibalising itself.
Full Google Ads management: Search campaigns for high-intent buyers, Performance Max for e-commerce, Shopping for product feeds, and YouTube for brand + retargeting. Keyword strategy, negative-keyword hygiene, and bid strategy tuned monthly.
Full-funnel Meta Ads: prospecting to cold audiences, retargeting warm engagers, and lookalike scaling. Creative testing framework runs 6+ ad variations weekly to feed the algorithm the diversity it needs to escape learning limit.
TikTok is where Malaysian Gen Z and younger millennials discover brands. We run Spark Ads (boosting native content), Video Shopping Ads for e-commerce, and creator partnership campaigns. Creative-first, not template-first.
Ads that send traffic to a weak page burn budget. We build dedicated landing pages (or optimise existing ones) for every campaign — headline testing, form-field reduction, WhatsApp CTAs, and mobile-first layout tuned to Malaysian buyer behaviour.
GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, offline conversion imports for CRM leads, server-side tracking for iOS14+ signal loss. Without proper measurement, campaigns optimise for the wrong outcome and every ringgit is guesswork.
Weekly snapshot on spend + ROAS. Monthly deep-dive on which campaigns, ad sets, and creatives drove revenue — plus what changed and why. No jargon-heavy dashboards nobody reads; just the numbers that matter to the P&L.
Random ad launches waste money. Every Meteor Pulse account follows the same four-phase system, refined across dozens of Malaysian campaigns.
Unit economics review: LTV, target CPA, margin. Competitor spend estimates, existing account audit, and account structure blueprint. We refuse to launch without target CPA math on the table.
Pixel installation, GA4 + GTM configuration, offline conversion setup, landing page build. Two weeks of measurement work before Ringgit One is spent — because ads without tracking are gambling.
Campaigns go live with structured testing plan. First 2–4 weeks are data-gathering: creative testing, audience testing, placement testing. We resist premature optimisation before the algorithm has learned.
Once winning combinations emerge, budget shifts from testing to scaling. Winners get budget, losers get killed, new tests get seeded. This is where ROAS moves from acceptable to exceptional.
Every tier includes both Google Ads and Meta Ads management, tracking setup, landing page CRO, and reporting. What differs is ad spend range and depth of optimisation.
★ Ad spend is separate and paid directly to Google/Meta/TikTok by the client. Management fees are net of ad spend. Contract discounts: 10% off on 6-month, 15% off on 12-month.
If your question is not covered, book a free consultation and we will walk through your specific situation.
Management fees for performance marketing in Malaysia typically range from RM 800 to RM 5,000+ per month, on top of the ad spend budget itself. Meteor Pulse charges a flat RM 800/mo for Meta Ads at Starter tier, or 15% of ad spend at Growth (whichever is higher). Ad spend is separate and paid directly to Google or Meta by the client, so you never pay us a markup on your media budget.
For meaningful data at Starter tier, we recommend a minimum ad spend of RM 1,500/mo per platform. Below that, the algorithms don't get enough conversion signal to optimise properly and you burn budget on the learning phase. Growth tier assumes RM 5,000–20,000 monthly ad spend across Google + Meta; Scale tier assumes RM 20,000+.
Depends on buyer intent. If customers actively search for your product (services, B2B, high-consideration purchases), start with Google Ads because you're capturing demand that already exists. If your product is visual or impulse-driven (F&B, fashion, beauty, lifestyle), start with Meta or TikTok Ads because you're creating demand through discovery. Most Malaysian businesses eventually run both — that's exactly why Meteor Pulse manages the full paid mix.
Unlike SEO, performance marketing delivers traffic on Day 1. Meaningful conversion data typically emerges within 2 to 4 weeks, and the account enters an optimised state around week 6 to 8, once the algorithm has accumulated 50+ conversions and knows what "good" looks like. Any agency promising profitable ROAS in the first week is either lying or benefiting from an existing pixel with historical data.
Yes. Landing page CRO and full tracking setup — GA4, Meta Pixel, TikTok Pixel, Google Ads conversion tracking, GTM, offline conversion imports — is included in every retainer. Ads don't work without proper tracking, so we refuse to run campaigns on broken measurement. This is a common failure point for Malaysian businesses that hire cheaper agencies which "just run the ads".
Depends on industry and margin. E-commerce typically targets 3x to 5x ROAS to stay profitable after cost of goods, fulfilment, and returns. High-margin services (aesthetic clinics, education, B2B software) can sustain 2x ROAS profitably because their per-customer margin is high. Discount-driven verticals (fashion, F&B delivery) usually need 4x+ ROAS. We set the target ROAS during discovery based on your actual unit economics, not industry averages.
Paid ads deliver traffic. What that traffic sees, believes, and converts on is everything else you build around it.
A free 20-minute audit. We review your current Google or Meta account, identify the wasted spend, and show you the 3 biggest levers we would pull in the first 30 days.
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